The Groupon website is a deal-of-the-day website. The idea for Groupon was created by Andrew Mason. The basis is to get a predetermined number of people to sign up for a deal so that all the subscribers get the discount. The idea has been so successful that Groupon serves more than 150 markets in North America and 100 markets in Europe, Asia and South America and has amassed 35 million registered users.
Owing to Groupon's market being primarily composed of young, educated, female customers, the deals are often focused on the health, fitness and beauty markets.
The site has recently launched a mobile application available on Wap, Android, iPhone and Blackberry. It allows users to buy deals on their phones and retrieve them using the screen as a coupon.
Groupon employs a sizable number of creative staff who draft descriptions for the deals featured by email and on the website. Further, Groupon marketing focuses on the use of social marketing sites such as Facebook .
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